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Booster Shot: Adidas Releases the Ultra Boost

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Adidas is charging ahead with its Boost technology. The athletic company released the updated Ultra Boost on Wednesday, its most technologically advanced running shoe to date.

The sleek shoe features a full-length midsole comprised of 3,000 energy capsules, as opposed to the EVA Foam most of the running shoe industry uses. A web outsole and heel construction cradles the foot and adjusts to the Achilles tendon’s natural movements. Inside the shoe, a featherweight sock liner and Primeknit upper provides precise fit with breathability.

The shoe also features a new dual-density Torison System embedded into the shoe’s base. The system allows for more independent movements between the heel and forefoot, giving runners superior stability and a smooth, controlled run.

Adidas put the Ultra Boost through the ARAMIS testing system, a network of high-speed cameras and sensors also used by NASA and Boeing. During development, the designers learned that feet expand in the midsole when they hit the ground, so they tweaked the Ultra Boost to ensure there is no constriction upon impact.

Ben Herath, vice president of design for Adidas Running, said, “Each technology featured in Ultra Boost was built to complement each other providing energized adaptability through a customized fit, look and feel.” He added, “While we’ve taken innovation to the next level, the sleek silhouette of Ultra Boost is built to look as good as it performs.”

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