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Breaking the Internet: The Yeezy 750 Boost

Kanye West knows how to nab the spotlight — in more ways than one. The rapper and his team of celebrity friends and Kardashian family sent Twitter and Instagram into a tizzy leading up to the release of the Yeezy 750 Boost, his latest collaborated style with Adidas. The sneaker/boot hybrid is set to launch next week during New York Fashion Week.

Feeling left out of the brouhaha? Check out our timeline of events recorded around the Web to see how the Yeezy 750 Boost is taking over social media feeds.

The First Look
“Ye and his wife, Kim Kardashian, attended the Roc Nation Pre-Grammy brunch in fashion. While Kim stunned with an all red two-piece dress, the Chicago rapper showed up to the event sporting for the first time ever the unreleased Yeezy silhouette.” Read the full story at XXL.

The Women’s Yeezy 750 Boost Appears
“The leaked images of the grey sneaker in Kanye’s Adidas collab have been making the Internet rounds for the past week, and now half-sister-in-law Kylie Jenner previewed a lighter version via an Instagram post during last night’s Grammy awards.” Read the full story at Racked.

The Shoe Goes on Display
“Today, Adidas decided to follow up the evening’s success by putting the sneaker everyone is talking about on display in its flagship New York City store, which is located in SoHo.” Read the full story at Complex.