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Sneaker Artist Serves Up Hand-Painted Drop Feting Sugar-Free Iced Tea

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Food and beverage brands have long tested a tried-and-true recipe for putting their newest launches on Gen Z’s radar: fashion that celebrates the cohort’s obsession with newness, scarcity and the culture of cool. And for Brisk, that means cooking up five pairs of custom, hand-painted sneakers that will serve as the grand prizes for a…

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