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Former M. Gemi Execs Bring the DTC Model to Work Boots: On Brand

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

The events of 2020 have brought more businesses online than ever before. As some stores remain shuttered and consumers remain wary of returning to their normal routines, many are spending time—and money—on digitally native brands. This accelerated shift is no surprise, as the DTC boom has been in full force for some time. But a…

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