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Burberry Opts for See-Now, Buy-Now Fashion Shows

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Burberry is bucking tradition and shifting its runway shows to align with the retail calendar.

The British luxury brand made a bold move on Friday when it revealed that starting in September it will show two catwalk collections per year, as opposed to the existing four, by presenting its womenswear and menswear collections at the same time.

Furthermore, the collections will be available to buy online and in-store immediately afterwards in a move that it said “significantly shortens the traditional gap between the runway show and retail availability.”

Read more at Sourcing Journal.

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