By the time festival season rolls around, Caleres’ newly relaunched women’s footwear brand should be ready for fun in the sun.
Zodiac, a footwear brand with roots in Western and bohemian styles, has been officially revived by Caleres, which repositioned Zodiac as a 70s-inspired boho-chic women’s footwear brand designed to appeal to “an extraordinarily widespread consumer base.”
“Zodiac embodies its authentic past with a new approach to its free and easy-going mentality,” Caleres vice president of product creation and trend Nicolas Huneault said in a statement. “While we were developing the new Zodiac collection, we let our past help define our future by keeping the brand true to its core values.”
“This enabled us to deliver a bold collection that excites today’s consumer and perhaps offers a bit of nostalgia from one of the best fashion decades,” he added.
Zodiac is set to forge a path away from its roots as a “blue jeans and rock and roll” brand to instead appeal to today’s festival culture, Caleres said. The first styles also speak to a slightly elevated offering, with prices for the majority of the boots, sandals and flats in its 2020 Spring collection retailing from $69 to $89, according to Caleres.
Flat sandals will start at $69 while Zodiac’s boots and booties start at $119.
Caleres acquired the brand in 2005 and has since worked to refresh Zodiac, which it describes as “highly differentiated, highly original and truly authentic.”
Zodiac footwear will be sold online and through various retail partners, including Macy’s and Dillards.
Caleres has looked to expand its reach and influence while repositioning itself around what it termed “rapidly changing consumer preferences” during its annual investor day presentation in October. Earlier in 2019, the company announced an exclusive partnership with Veronica Beard to produce ready-to-wear collections for the modern woman.
In addition, Caleres and Shanghai-based Brand Investment Holding, Ltd. partnered around the same time to bring its Naturalizer and Sam Edelman products to Greater China through six branded stores, with plans for six more in the future.