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Camper and Michelin Roll Out New Sneaker Collaboration Inspired by Racing Tires

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

It appears there are no limits to sneaker collaboration in 2019. On Monday, the second largest tire manufacturer in the world, Michelin, announced a collaboration with Majorcan footwear company, Camper, for a sneaker made of a rubber that “feels like velvet,” dubbed the Michelin Pilot Sport sneaker. To produce a rubber this supple, designers incorporated a…

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