Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Camper and Michelin Roll Out New Sneaker Collaboration Inspired by Racing Tires

Stores are opening but will consumers return? Join Cushman & Wakefield and rue21 for the Retail in Recovery webinar June 17 at 2 pm ET.

It appears there are no limits to sneaker collaboration in 2019. On Monday, the second largest tire manufacturer in the world, Michelin, announced a collaboration with Majorcan footwear company, Camper, for a sneaker made of a rubber that “feels like velvet,” dubbed the Michelin Pilot Sport sneaker. To produce a rubber this supple, designers incorporated a…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!