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How a Mid-Tier Footwear Brand Can Boost Recognition in a Flooded Market

Frank Cammarata is a veteran of the retail industry and the CEO of Camtrade, a value-oriented women’s footwear group encompassing two brands, Soft Comfort and Secret Celebrity. Camtrade focuses on what the CEO calls the “the trifecta,” a combination of value, fashion and comfort that he hopes will differentiate his brand. However, women’s footwear is…

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