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Canada Goose Taps ‘Forces of Nature’ to Promote Debut Boot Styles

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Canada Goose has tapped two Indigenous advocates and the son of soccer icon David Beckham to front its first-ever footwear campaign. Previewed Wednesday, the campaign will explore how each of its three stars is “a force of nature.” The boots at its center—the $1,295 Snow Mantra winter boot and the $750 Journey hiking boot—are scheduled…

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