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Cariuma Will Now Plant a Pair of Trees for Every Pair of Shoes Sold

Where are fashion’s priorities? How sustainability will fare post pandemic is just one of many open questions. Join SJ on July 15 at 11 am for a webinar on how the crisis will affect future sourcing decisions and how to better measure progress.

After just two years in business, eco-friendly Brazilian footwear label Cariuma is taking on a sizable sustainable mission. As of this month, founders David Python and Fernando Porto said, the brand has committed to planting two trees in the Brazilian rainforest for every pair of shoes sold. The Pair for Pair initiative was born of…

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