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Cariuma Will Now Plant a Pair of Trees for Every Pair of Shoes Sold

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

After just two years in business, eco-friendly Brazilian footwear label Cariuma is taking on a sizable sustainable mission. As of this month, founders David Python and Fernando Porto said, the brand has committed to planting two trees in the Brazilian rainforest for every pair of shoes sold. The Pair for Pair initiative was born of…

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