Cat Footwear is kicking of its 2015 global brand conference in Grand Rapids, MI. with the launch of a new global design competition for its signature “Colorado” boot.
Each of the 140 territories where Cat Footwear is sold has been invited to partner with a local artist to design a unique piece of art, using the Colorado boot as their canvas. A winner will be voted on by guests during the conference with the winner walking way with $25,000 towards Autumn/Winter 2016 inventory.
“The Colorado boot is a deeply rooted symbol for our brand,” said Dani Zizak, chief marketing officer for Cat. “Twenty-five years ago, our consumers challenged the status quo in a bold move by wearing our authentic work boots as a personal expression of every day style. This revolutionary idea transformed the rugged boot market, and created a demand for the fashion-driven product our brand is known for today.”
Cat has also announced it will launch a new collection of Colorado boots for both men and women in a variety of color and material updates. Following the brand conference consumers can expect to see a series of events and promotions surrounding the Colorado boot in 2016.
The exhibit of Colorado boot entries will be on display at the Cat Footwear booth in the Devos Place Convention Center in Grand Rapids from Nov. 10-16. The winner will be announced on Nov. 17.