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Cat Footwear’s New Collection is Workwear for the Gig Economy

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Cat Footwear thinks its time to update the meaning of workwear. With the launch of its new collection, CODE, the lifestyle and apparel offshoot of Caterpillar Inc.—which also makes world-renowned construction machinery—wants to capitalize on the rise of the gig economy by targeting the youthful, hardworking consumers who work and live within it. Although many…

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