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Cat Footwear’s New Collection is Workwear for the Gig Economy

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Cat Footwear thinks its time to update the meaning of workwear. With the launch of its new collection, CODE, the lifestyle and apparel offshoot of Caterpillar Inc.—which also makes world-renowned construction machinery—wants to capitalize on the rise of the gig economy by targeting the youthful, hardworking consumers who work and live within it. Although many…

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