What goes together better than brews and shoes? Not much, according to three-time collaborators Chaco footwear and New Belgium Brewing.
The Wolverine World Wide-owned brand has signed on to help celebrate the brewery’s 30th anniversary through an exclusive launch for fall. The Colorado-based beer company founded in 1991 has become known for its commitment to sustainability and social responsibility, and was granted B Corp certification in 2015. Known for making Fat Tire Amber Ale, Voodoo Ranger IPA, Dominga Mimosa Sour and La Folie Sour Brown Ale, the brewery has donated more than $29 million to charities since its opening.
“We’re stoked to partner with our friends at Chaco on two limited-edition sandals that celebrate New Belgium’s 30th anniversary,” Heather Johnston, director of retail and operations at New Belgium Brewing, said in a statement. “It’s been an amazing wild ride, and we can’t think of a better way to honor our fans and pay tribute to three decades of brewing world-class beers than with these sandals designed for life’s human powered adventures.”
Two iconic Chaco designs—the Classic Z/1 and the Chillos slide—have been reimagined in new prints. Wild Mountains Taupe features a subtle mountain print in New Belgium Brewing’s red, blue and white color palette, while Wild Ride Amber features bold, multicolor stripes. Ranging from $60-$105, the styles are available in men’s and women’s sizes. According to Johnston, the collection pulls its creative inspiration from the beer-maker’s hoppy Wild Ride Amber IPA and its 30th Anniversary Wild Ale.
The shoes feature a polyester jacquard webbing upper wrapping around the forefoot and midsole, as well as adjustable webbing heel risers.
“New Belgium has been a great partner to work with the past couple of years, and we are honored to help them celebrate their 30th anniversary,” a spokesperson for Chaco said. “We hope this collection inspires people to get outside, explore, and crack open a cold one.”
The collection is available exclusively on the Chaco e-commerce site.
Beer and other spirits have proven to be popular collaborators for fashion brands. Dovetail Workwear just released a special concoction with Deschutes Brewery. M.Gemi turned to Peroni for a footwear capsule riffing on the Italian “birra” maker’s signature branding. A Lucky Brand collab birthed tequila-themed apparel and accessories, while Chaco sister brand Wolverine recently ordered a second round of $400 bourbon barrel boots.
Additional reporting by Jessica Binns.