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Cher Puts Ugg Boots Back in the Spotlight

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Ugg has given the legendary superstar Cher a starring role in its Spring/Summer 2022 campaign. The Australian-born Deckers brand unveiled the “I Got You Babe” singer as the latest icon to star in its ongoing Feel ___ series Tuesday. Ugg said the reaction so far has been “wildly positive and exciting.” According to The Sole…

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