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Clae Embodies Cali Cool with Minimalist Sneakers, Sustainable Style: On Brand

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Being California Cool isn’t just about having a laid-back attitude—at least, not anymore. In 2020, it’s about championing environmental causes and paving the way toward a more sustainable future—all while harnessing the state’s inimitable “chill vibe.” For L.A.-based sneaker brand Clae, which has found its footing with hipsters and hippies alike, simple silhouettes belie a…

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