Clarks’ new circularity partnership is aimed at reselling kids’ shoes.
The U.K. comfort footwear brand has teamed up with British children’s fashion resale marketplace Dotte, which allows parents to buy, sell and donate used wardrobe staples. Co-founders Samantha Valentine and Louise Weiss launched the re-commerce site in 2020 after seeing an opportunity in children’s resale.
Marks & Spencer and boutique kids’ wear brands Dinki Human, Cub & Pudding, Claude & Co. and Another Fox are also active on Dotte, which says it’s now the “official place to resell your little one’s outgrown Clarks” since the brand doesn’t have its own secondhand scheme.
Sellers on Dotte earn a 15 percent off discount voucher for their next Clarks purchase. Consumers can also purchase used shoes from the brand directly on site, with many styles listed for between 5 pounds and 22 pounds (about $6-$26).
“Clarks isn’t just a UK family favorite brand—they’re also highly trusted when it comes to taking care of little ones’ growing feet,” Dotte said, pointing to the label’s “renowned measure and fit services, reassuring quality, and almost 200 years of shoemaking experience.”
Dotte’s peer-to-peer buying and selling experience is comparable to Poshmark and eBay. Consumers list their goods for sale on the platform using their own photography, specifying details like size, condition, seasonality and postage rate. On average, Dotte said that sellers earn about 50 percent of the value of each item sold. Shoppers can filter by brand, color, price, gender and other attributes. The site currently lists clothing and footwear from independent children’s wear labels like 1+ Family, 2 Little Mice, 3 Pommes, A Denim Story, A Happy Brand, A Little Lovely Company and A Monday in Copenhagen.
The platform also aims to provide a solution for unsalable used goods that are “over-loved…faded… covered in stains or beyond repair.” Consumers can order paper recycling bags from Dotte’s e-commerce site that are designated for donation or recycling, then fill the bags with their unwanted clothing and send them back to the company. Damaged garments are routed to a textile recycling partner that creates content for other products, such as padding for car seats. Pieces suitable for donation are sent to a U.K. charity.
“With an estimated 183 million tonnes of childrenswear and 162 million pairs of shoes heading to landfill in the UK every year, we’re determined to do more to have a positive impact on the earth and its communities for the world ahead,” Clarks said. “By working with Dotte, we’re excited to step towards closing the loop further.”
London high-street department store Marks & Spencer signed on as a resale collective partner in April. “Pre-loved selling is a growing market and through joining the Dotte resale collective we’re looking forward to learning more from an agile start up and supporting the circular economy,” Alice Duggan, M&S head of kidswear, said at the time. “Through the platform we also hope to extend our customer reach as we continue make M&S kidswear more relevant.”
The retailer designs children’s apparel with a focus on longevity and reuse, and is shooting for net-zero Scope 3 emissions by 2040. It plans to achieve this goal “through continuing with long standing commitments,” like Marks & Spencer’s “schwopping” scheme, “and seeking out new partners to work with.”