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Coach Announces Two Key Marketing Hires

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Luxury accessories and lifestyle brand Coach announced this week that it would be adding two new hires to its communications team.

Caroline Deroche Pasquier will join Coach as Senior Vice President, Global Public Relations and Communications, effective in early 2016. Pasquier will be responsible for defining and driving the Coach’s communication strategy, partnering with leaders throughout the organization to create and deliver a consistent and cohesive brand story.

Jo Baldwin will join Coach later this month as Vice President, Global Head of Creative Studio. Baldwin joins Coach from Net-a-Porter where she most recently led all visual direction as the executive creative director for Net-a-Porter.com. Throughout her time with Net-a-Porter, she was responsible for driving creative for the website, print and on-line magazine, video, mobile and social media.

“The appointments of Caroline Deroche Pasquier and Jo Baldwin are the latest steps taken to broaden our organizational capabilities as we execute Coach’s transformation across product, stores and marketing. Caroline and Jo will play key roles in messaging the brand’s emergence as a modern luxury house of design, building upon our heritage as America’s original house of leather,” said Victor Luis, Coach Inc. chief executive officer.

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