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Cole Haan’s Zerogrand Targets the Winter Hiker With New Boot

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Cole Haan appears poised to capitalize on growing consumer demand for outdoor footwear with the latest addition to its Zerogrand franchise. The 4.Zerogrand Hiker, available in men’s and women’s in a variety of colorways, wraps waterproof leather and suede around a sturdy insulated lining to keep feet dry and warm in wintry conditions. The uppers…

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