Cole Haan unveiled a new collection of outerwear from its multi-season partnership with apparel and gear company Mountain Hardwear. The ZerøGrand Outerwear collection combines the functionality of performance wear with stylish details for wear in the city, as captured in the campaign slogan “Proven on the Mountain, Refined for the City”.
The inaugural collection for men and women debuts six outerwear pieces, one backpack and accessories, including the ZerøGrand x BluntXS metro umbrella, the ZerøGrand x S’well water bottle, and the ZerøGrand x Fisher space pen.
While not intended for the outdoor market, the outerwear pieces utilize the same high-performance fabrics and insulation in other Mountain Hardwear products. Women’s styles include a funnel parka, down jacket and metro coat while the men’s line includes a commuter jacket, trench coat and motoring coat, offered in a variety of colors. The ZerøGrand Commuter Pack includes an interior Blackout Pocket lined with composite aluminum sheathing to prevent electronic transmission, keeping any items with a radio frequency identification chip and phones safe and unhackable.
“This partnership is built on a common understanding of style and innovation. Our ZerøGrand footwear is the pinnacle expression of the kind of elegant innovation Cole Haan is famous for,” said David Maddocks, CMO of Cole Haan. “When we wanted to marry our style sensibility with the very best in engineered garments, we went to Mountain Hardwear.”
The ZerøGrand Outerwear collection is available now at colehaan.com and at Cole Haan retail locations. The collection will also be available through Mountain Hardwear’s direct-to-consumer sales in the US.