Cole Haan, an American performance lifestyle brand and retailer, has collaborated with Slack Technologies Inc. to create a collection of limited-edition Generation ZeroGrand footwear styles designed with Slack, in Slack.
The companies said the collection combines Cole Haan’s product development with Slack’s coronavirus pandemic-related rise as a critical communication tool for remote working. Cole Haan has heavily used the channel-based messaging and file-sharing platform to write new rules for the way the company works, saying it believes “people can work apart and still be part of something.”
“Slack’s innovative capabilities have proven to be a valuable tool and asset for our company,” said David Maddocks, brand president of Cole Haan. “Our teams can communicate around the world as we continue to revolutionize performance lifestyle products that transition from work to workout to weekend, even if that’s happening wherever you might be right now. In these unprecedented times, we are both fortunate to be avid Slack users as well as a Slack friend and partner.”
With Generation ZeroGrand, Cole Haan has established a more modern and casual ZeroGrand silhouette, leveraging breathable Stitchlite materials to create the lightest ZeroGrand style to date. The Slack limited-edition collection taps into the Slack color palette, consisting of four styles with bright white Stitchlite uppers and vibrant pops of color details in the software’s signature blue, red, lemon and green.
“Cole Haan, with a little help from Slack, is able to completely rewrite the rules for modern-day footwear,” Julie Liegl, chief marketing officer of Slack, said. “Collaboration is key to bringing any product to life and it’s especially rewarding when it’s a product we can physically see. We’re honored that Cole Haan chose Slack as its collaboration hub to develop innovative creations like the Generation ZeroGrand.”
The Cole Haan x Slack Generation ZeroGrand collection is now available on ColeHaan.com and in select international Cole Haan stores. All limited-edition styles are priced at $120 in extended men’s sizing.