Cole Haan is taking a leap—literally—with its Fall ’15 “Prepare For Takeoff” campaign for ZeroGrand.
The multi-channel digital and social media campaign features three members of the New York City Ballet (NYCB) and two parkour athletes leaping across the retro TWA Flight Center in Queens, New York to highlight the line’s lightweight and flexible qualities.
The Fall ’15 collection includes the ZeroGrand Stagedoor ballet flat co-designed with NYCB dancers. The classic silhouette is updated with sporty straps and eye-catching prints like gunmetal dots and purple snake.
NYCB Principal Dancer, Sara Mearns, said, “We took great care in incorporating design elements into the silhouettes through a different lens specifically for the campaign. It really challenged the whole cast to think of how creatively we could bring lightness, flexibility and cushioning to life visually with our movement. I have never been more proud of something and hope all women wearing our shoe feel the same life-lifting experience that we do!”
Other standout ZeroGrand styles include the women’s chukka bootie in black or leopard print and mesh oxfords for men.
A behind the scenes look at how the cast takes their experience from the studio to the street is available on ColeHaan.com and across the brand’s social media channels.