Impulse shoppers be warned. Cole Haan launched Apple Pay on their mobile shopping application, allowing customers to make a one-touch purchase. The company is the first lifestyle brand to adopt this technology within a single-branded application.
Cole Haan partnered with mobile commerce platform, PredictSpring, to build the apps. Features include Shop the Look, which allows users to shop directly from the brand’s Instagram feed, as well as geo-fencing technology that alerts shoppers to nearby Cole Haan stores.
The brand has become known for innovation in design with the introduction of Grand.OS and The Global Innovation Center, and this marks the company’s next step into the marketplace. Company research indicates that about half of Cole Haan traffic is from mobile devices.
“The Cole Haan enthusiast is on the go and online at all times,” said David Maddocks, chief marketing officer at Cole Haan. “The mobile wallet in our popular mobile application made perfect sense for the Cole Haan customer who wants to stay stylish at the touch of a button.”