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Cole Haan Targets Tennis Lifestyle With Latest Performance Sneaker

Cole Haan is digging into sport with its latest performance shoe release.

This week, the American lifestyle brand rolled out its first-ever silhouette designed specifically for tennis.

The Zerogrand Winner tennis sneaker joins the label’s running and golf categories as its third sport performance offering. According to Cole Haan, the shoe’s sleek, lightweight construction was crafted with on-the-go young professionals in mind, and was designed to be worn comfortably both on and off the court.

“Cole Haan customers have told us they want products for all aspects of their busy performance-oriented lives,” David Maddocks, Cole Haan’s brand president, said in a statement. “We believe our fans will be just as impressed with [the shoe’s] performance and durability as they are the stylish lines, fit, and materials. Gone are the days of having to wear bright white loaves of bread on your feet.”

Cole Haan’s product development team engineered the sneaker to promote both breathability and support. An internal bootie secures the foot during play, while a dual-density cushioned Grandfoam midsole provides shock absorption and resilience. The engineered rubber outsole’s herringbone traction pattern ensures grip and prevents slipping, allowing athletes to make quick plays with ease, the brand said. Meanwhile a mesh upper ensures that even as a tennis game heats up, a player’s feet stay cool thanks to constant airflow.

“We’re very excited to introduce a performance tennis silhouette,” added Cole Haan creative officer Scott Patt. “Tennis players need to stop, cut, and accelerate quickly, and the Winner handles it all, thanks to a surefooted grip, reinforced lightweight upper design, and support system with three layers of cushioning.”

What’s more, “the Winner will impress just as gracefully over Bloody Marys after the morning match,” he added.

The sneaker is available in four color ways for women and five options for men, ranging from classic white to bright chartreuse, pink zebra, black and animal print. Available on and the brand’s international retail locations, the Winner tennis sneaker retails for $130.