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Columbia Sportswear Makes Organizational Changes

Columbia Sportswear Company achieved significant growth in 2014. Global net sales of apparel grew 22 percent to nearly $1.7 billion, and global net sales of footwear grew 37 percent to approximately $425 million. The company is now making organizational changes to drive sustainable growth.

The company announced Monday Tim Boyle, the previous president and chief executive officer of Columbia Sportswear, will continue as CEO, while Bryan Timm will become president and COO. Timm had previously served as executive vice president and COO.

Timm will oversee wholesales operations in North America and direct-to-consumer operations in North America and Europe, while retaining his leadership over global sourcing, supply chain, and distribution operations. He will also oversee the company’s Mountain Hardwear brand and the recently acquired prAna brand.

Columbia Sportswear will also be reorganizing leadership behind the Columbia and Sorel brands, which are currently their largest and fastest growing brands.

Joe Boyle, the former vice president of apparel merchandising, will assume the newly created position of vice president of Columbia Brand merchandising and design. He will be responsible for product creation of Columbia brand apparel, footwear, accessories, and equipment. Mark Nenow, who has served as vice president of global footwear merchandizing and design, will take the new role of president of the Sorel Brand. He will manage global brand direction and product creation.

Tim Boyle said, “Strong momentum behind each of our largest brands drove our global net sales to more than $2.1 billion in 2014 and is expected to fuel continued double-digit currency-neutral growth in 2015.” He added, “The leadership changes that we are announcing today are intended to position us to secure the significant global growth potential that we believe exists within each of the brands in our portfolio.”