Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Converse Celebrates the Next Generation of Chuck Taylor All Stars in Boston

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

Nike-owned Converse marked the debut of its Converse Chuck Taylor All Star II with a global launch in its hometown of Boston. Converse President and CEO Jim Calhoun led the presentation to more than 130 members of the media and special guests on Thursday at Cruiseport, a World War I era warehouse in South Boston.

During the presentation, Converse Vice President and Creative Director of Global Footwear Bryan Cioffi demonstrated the sneaker’s new performance features. Richard Copcutt, vice president, general manager of Converse All Star outlined how the Chuck Taylor All Star II was designed to meet the demands of wearers with a creative lifestyle.

Black_ox_Chuck_II_large

The updated sneaker features key hallmarks of the original, including a statement embroidered All Star patch, monochromatic matte eyelets and tonal pinstripes, with the added benefit of Nike technology. The shoe combines Nike Lunarlon sockliners for improved fit and arch support with a nonslip padded tongue, super soft micro-suede lining and premium canvas. The new and improved sneaker, offered in black, white, red and blue, lands in stores on July 28. It retails for $70-$75.

Related Articles

More from our brands

Access exclusive content Become a Member Today!