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Converse Reimagines Classic Styles With CX Toolkit

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Converse is reinventing itself in 2020. Last week, Converse unveiled the CX toolkit, a reimagination of the basic fits, forms, sizes and functions that have been signature to the footwear maker, and powered by material innovation. The CX toolkit is built to provide “superior comfort,” Converse said, and will inform its footwear design going forward….

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