Converse celebrated the grand opening of its new Boston digs on Wednesday. Located on Boston’s Lovejoy Wharf, the 214,000-square-foot headquarters brings together Converse’s corporate offices with a flagship retail store and a second Converse Rubber Tracks recording studio set to open in the summer.
Notable features include an open atrium, a grand Chuck Taylor sneaker chandelier installation and outdoor decks on the second and ninth floors with views of the Charles River. A curated selection of 22 works of art from various artists are also on display in the headquarters. In 2016, the artwork will be auctioned to benefit the arts community and the program will be updated annually to ensure a new cycle of creative artists and philanthropy are represented, Converse reported.
The Converse store officially opened on Friday. In addition to the latest seasonal selection, the store offers Converse Blank Canvas, an in-store customization program which consists of two creative areas, the Workshop and the InkBar.
At the Workshop, Converse fans can design their own pair of Chuck Taylor sneakers using exclusive textiles, components and signature details available exclusively at the Lovejoy Wharf location. At the InkBar, they can embellish kicks purchased in store by screen-printing on footwear from a revolving selection of over 150 graphics—or use their own original artwork.
David Kelsay, Converse vice president of global retail, described the store as “the most premium retail celebration of the creative spirit of our consumers.”
“With this store, we’ve created a truly unique and unfiltered Converse experience that pushes the boundaries of retail, empowering our fans to engage with our products in new ways and unleashing their creativity like never before,” he said.