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Rain Ready: Cougar Debuts New Line of Waterproof Sneakers

Designed in Canada and built for the toughest weather, when one thinks of Cougar they think of the reliable boots that have kept Canadian feet dry and warm since 1948. What they might not think of are stylish sneakers, Chelsea boots and sandals, providing the same waterproofing and quality as Cougar classics in updated silhouettes.

Owing to the increased popularity of sneakers, Cougar is getting on board with a new collection of waterproof casual shoes spanning slip-on sneakers and fisherman sandals to sneaker/boot hybrids. The Spring ’17 styles feature waterproof nubuck and nappa leathers as well as rubber uppers with various colorful prints, including pineapples, beach scenes and tropical flowers. Because they’re also waterproof, they are easy to care for and are stain resistant.

“When we say we make waterproof footwear we mean it and guarantee it. We incorporate features like waterproof, temperature ratings and many features into a very fashion-forward approach to footwear, said Steve Sedlbauer, Cougar Shoes president. “Our customer is choosing our product because it can be worn seven days a week and the features are there when you need them.”

Going well beyond rain-ready, Sedlbauer says rubber shoes have become year-round best-sellers, including the brand’s Ruby loafer for women and their Regent cowboy boots.

“With our rubber footwear, we are introducing sneaker inspired constructions that don’t at all look like rain footwear but are perfect for soccer moms or walking the dog,” he said. “Waterproof leathers, nylons and genuine rubber soles are combined to create this footwear with truly unique features that are unexpected and add value to the product.”

Ultimately, Sedlbauer says that Cougar is seeking to re-invent the way people think of rainy day footwear.

“Our tagline is ‘Get into Outside,’ so all of our footwear is designed for any outdoor activity year round,” he said. “Don’t let bad weather keep you indoors.”