Crocs launched an onboard version of their #FindYourFun campaign with Spirit Airlines. The advertisements will appear on tray tables, sidewall panels, overhead bins and bulkheads, and will feature the Crocs clog silhouette in destination landscapes, among beaches, islands and clouds.
Crocs launched their #FindYourFun campaign in March. It is the company’s largest marketing investment in the brand’s 12-year history and the first globally integrated marketing campaign. The imagery features Crocs appearing in new and unexpected places and is meant to evoke feelings of fun and comfort. The campaign is created by McKinney and will run on digital, out of home, social media and broadcast channels.
Crocs follows other major companies who have used Spirit’s onboard advertising like Coca Cola and Bank of America. Spirit said brands are finding success through this channel, reporting an audience recall rate of 93 percent. On average, Spirit customers spend three hours on flights and the carrier sends out more than 325 flights daily.
“This is a unique project because no other airline in the United States has done it before, and Spirit is known for doing things differently,” said Terence Reilly, Crocs marketing vice president. “Our campaign promotes having fun; and these ads provide the perfect opportunity to reach Spirit’s customers as they go to fun and exciting destinations.”