Crocs has made yet another play for Gen Z shoppers with its latest collab, and it’s already sold out online.
The maker of the comfy clogs has teamed up with Latin music sensation Bad Bunny on a new style that showcases the hit-maker’s on-stage persona.
A loyal devotee of the brand, Benito Antonio Martínez Ocasio, more commonly known by his memorable stage name, often wears Crocs’ classic clog styles while touring and during television appearances. Bad Bunny’s music combines trap, reggaeton and a smattering of other genres like rock, soul and bachata. The artist, who sings in Spanish, was the recipient of a Latin Grammy as well as being nominated for a Grammy award in the U.S.
The Bad Bunny x Crocs Classic Clog was released Tuesday during Latin Heritage Month as a part of Crocs’ global Come As You Are campaign, which celebrates uniqueness and individual style. The all-white silhouette comes adorned with glow-in-the-dark Jibbitz charms inspired by the childhood bedrooms of many kids growing up in the early aughts.
The style launched at $59.99 on Crocs.com and at the brand’s worldwide store locations, as well as on FinishLine.com and at select Finish Line retail stores, JD Sport’s e-commerce channels in Europe, and at select Foot Locker retail locations throughout the EMEA region.
“I believe in being true and not placing limitations on myself, which is also something Crocs represents, and this is the message I always want to make sure I send out to my fans,” Bad Bunny said in as statement, adding that the process of creating his own style as a longtime lover of the brand was enjoyable. “I hope they inspire others to have their own fun with their personal style and wearing what makes them happy.”
Heidi Cooley, Crocs’ head of global marketing, said the brand was excited to partner with an artist like Bad Bunny, who she believes embodies its Come As You Are mantra. “Inspired by his unapologetic attitude and daring style, Bad Bunny’s Classic Clog will stand out during the day and excite at night with an eye-catching, glow in the dark twist,” she sai.
Earlier this week, the artist partnered with online digital music platform Genius to leave an Easter egg hinting at the collab, posting a manipulated album cover for his recently released “YHLQMDLG” which featured the Crocs shoes.
As of Tuesday afternoon, the style had sold out on Crocs.com. The drop comes on the heels of other notable collabs for Crocs, which has paired up with everyone from Vera Bradley and the Colonel to Peeps to Post Malone.