Crocs is out with two limited-edition, fashion-focused drops.
The foam clog maker has teamed up with a longtime overseas partner for a new collaboration that marries form and function. The fourth Crocs fourth capsule with Tokyo-based lifestyle brand Beams dropped Thursday, featuring two military-inspired design updates to the maker’s classic clog.
Both silhouettes feature a rugged outsole, removable pocket attachments for storage, webbed mesh and textile uppers and an abundance of nylon straps and buckles, which also replace the style’s usual EVA backstraps.
According to Crocs, the latest collaboration takes cues from Tokyo’s boundary-pushing street culture and its penchant for merging adventure-ready styling with playful details. The offerings showcase Beams’ “cutting-edge approach to design and fashion,” Crocs said.
The Beams x Crocs military pack styles retail for $79.99 on crocs.com and projectgreenhouse.com, and are available in adult sizes for men and women. Meanwhile, a second outdoor-inspired pack is slated to drop early in the new year.
Known for tapping bright color palettes and leaning heavily on sparkle, the footwear and accessories brand has released two new styles featuring rainbow crystals and luxe faux fur.
“We used the pumped-up BEA construction from Crocs and decorated them with some of Kurt Geiger London’s most recognizable iconography, resulting in two unique designs,” the fashion house’s design team said.
Available for $99 each on Kurt Geiger’s e-commerce site and in its retail stores, one glossy black platform clog is adorned with colorful, chunky crystal Jibbitz charms, while the other bears a black fur-trimmed vamp and eaglehead-embellished straps, bringing in a motif found on the brand’s popular Kensington bag. The rainbow theme signifies the brands values of “kindness, joy, inclusivity and hope,” the design team added.
In recent months, Crocs has doubled down on collaborative partnerships, tapping pop-culture figures, high-fashion brands and even condiment companies. The effort has paid off, as the clogs have graced the feet of celebrities like Nicki Minaj and Ariana Grande, and evangelists like Post Malone, Justin Bieber and Diplo have all inked their own collaborations with the brand.
In November, Crocs’ Classic Clog was named Shoe of the Year at the Footwear News Achievement Awards. “Crocs has faced a lot of criticism over the years. But we’ve stuck to whats made us unique,” company president Michelle Poole said when accepting the award. “And it turns out that being different has been a key ingredient to our success.”