Jeff Lasher, Crocs senior vice president and chief financial officer, is stepping down from the company to join West Marine Inc. Mike Smith, Crocs senior vice president of finance, has been named interim chief financial officer, effective October 1.
Lasher began working for Crocs in 2009 and became chief financial officer in 2011. He will stay with the company through early November and work with Smith during a transition period.
Smith joined Crocs earlier this year after a long career in finance, including several chief financial officer roles. His footwear experience includes two years at Wolverine Worldwide as division senior vice president for finance, and at Collective Brands Performance and Lifestyle Group, which included Sperry Top-Sider, Saucony, Keds and Stride Rite brands.
“For the past six years, Jeff Lasher has played a key role in leading the company through major transitions, including the strategic repositioning that Crocs has been going through during the past year,” said Gregg Ribatt, Crocs chief executive officer, in a statement.
“Mike Smith is a hands-on, strategic business leader with significant senior-level finance and business experience in the footwear and apparel industry,” Ribatt continued. “Mike is well positioned to make a great impact on the company as interim chief financial officer.”
Crocs will retain a global executive search firm to search for a permanent chief financial officer.