In the latest in a series of quirky collaborations, the chicken chain and comfort footwear brand launched the Kentucky Fried Chicken x Crocs “Bucket Clog” at New York Fashion Week on Feb. 11.
To fete the launch, KFC and Crocs tapped popular Korean rapper, artist and streetwear designer Me Love Me a Lot (also known as MLMA), who slipped into a special “avant-garde” platformed version of the collaborative clog while front row at designer Christian Cowan’s runway show at Spring Studios.
“As Crocs continues to create new, unexpected brand collaborations, we’re thrilled with this ‘bucket list’ partnership with Kentucky Fried Chicken that will bring fans an unbelievably fun and fashionable take on our classic clog,” Terence Reilly, Crocs senior vice president and chief marketing officer, said in a statement.
“We’re honored to feature this fashion-forward style between two iconic American brands at one of New York’s biggest weeks in fashion that promises to surprise and delight consumers around the globe,” he added.
MLMA’s platforms are just the beginning, according to the Crocs and KFC.
In the spring, the companies plan limited-edition release a more traditional-looking Bucket Clog, complete with a pair of attachable fried chicken Jibbitz charms that will bear the unmistakable aroma of freshly cooked poultry.
“Combining the unmistakable look of our world-famous fried chicken and signature KFC bucket, with the unparalleled comfort and style of Crocs, these shoes are what fried chicken footwear dreams are made of,” Andrea Zahumensky, KFC’s central marketing officer, quipped.
Sitting on a striped base with the appearance of an iconic KFC bucket, the Kentucky Fried Chicken x Crocs Clog will be available in unisex sizes for $59.99. Consumers can sign up for an email list to receive a notification when the shoes drop.
Crocs has made waves in the past for its unique ability to create hype through genuine interest or spectacle. Two months ago, the brand released a “tactical” clog with hip-hop artist Post Malone, the pair’s fourth collaboration.