Crocs is putting a quirky stamp on fashion shows with the launch of Crocs Funway Runway, the latest phase of its #FindYourFun campaign.
The Crocs Funway Runway invites users to select a model and then style their outfit head to Croc, and then send them down a slippery runway. After making all the selections, the user gets a 30-second video of their model sliding down a water slide, which they can share on social media. In total, there are 135 videos with outfits varying from a banana suit and clogs, to a cupcake costume and flip-flops.
The new campaign leverages the brand’s #FindYourFun call to action, which was designed to create momentum on social media. The campaign was created by McKinney, Crocs’ global agency-of-record since November 2014. It is Crocs’ largest marketing investment in its 12-year history.
In a release, Chris Riedy, director of retail sales for Twitter, said, “The #FindYourFun campaign leverages the live, public and conversational nature of Twitter in a way that really resonates with users.” He added, “Dynamic custom videos combined with a timely and fun call-to-action is a great example of a brand knowing how to engage their target audience in a creative, innovative way.”
The #FindYourFun campaign extends to TV, digital, out of home and social media, and will continue throughout the remainder of 2015.