The clog-making king of collaborations has a sweet treat for fans of its footwear.
In time for the spring season and Easter holiday, Crocs and Just BornAll Posts Quality Confections released a collection of clogs that are reminiscent of the Peeps marshmallow candy maker’s iconic fowl-shaped confections.
“Each year our fans look forward to receiving our tasty marshmallow candies in their Easter baskets, and we continue to look for ways to help them enjoy their favorite treat in new and unique ways,” Peeps brand manager Caitlin Servian said in a statement. “Teaming up with like-minded brands such as Crocs brings the Peeps Chick and Bunny to life like never before.”
The Peeps x Crocs limited-edition clogs will be coated with a sugar-like texture, the companies said, much like the candy itself. Each will come with 3D Jibbitz charms shaped to look like the classic Peeps marshmallow chick. These Jibbitz can also be swapped out for 2D Peep chick and bunny charms that are available for purchase separately.
The clogs will come in the bright, springy colors of blue, pink and yellow in adult sizes while children will be offered a single yellow colorway.
“This is the first time Crocs is partnering with a candy brand, and what better way to keep our fans on their toes than by pairing our iconic clog with an iconic Easter candy brand for a one-of-a-kind collaboration,” Crocs chief marketing officer Terence Reilly said.
The clog brand has released a number of notable collaborations recently, including Post Malone’s “tactical” clogs and a pair of KFC clogs designed to resemble a bucket of fried chicken.
A collaboration with Just Born, the tenth-largest candy company in the U.S. according to their data, represents a continuation of Crocs’ ambition to excite its consumer base with surprising and relatable collaborations.
This strategy has apparently worked well for the footwear player as its sales grew by 21.8 percent in the fourth quarter of fiscal 2019, generating $263 million in revenue. However, Crocs warned that impacts related to the global outbreak of COVID-19, also known as coronavirus, could strip away up to $60 million in revenue in fiscal 2020.