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Inside Crocs and Reebok’s Sweet and Savory Footwear Collabs

Footwear brands are serving up sweet and savory offerings this fall, with food-based collabs on the docket for both Crocs and Reebok.

Reebok x Jelly Belly

For sneakerheads craving something sweet, Reebok has unveiled a candy-themed capsule for kids and adults.

Inspired by heritage candy brand Jelly Belly’s gourmet jelly bean flavors, the collection, which features bold colors, illustrated sockliners and a bio-textile made from sugarcane woven throughout the line, will drop Sept. 26.

One version of the Club C Legacy, which retails for $110 for adults, was inspired by Jelly Belly’s BeanBoozled, a game in which players spin a wheel to choose their next sugary treat. A second version of the shoe is overlaid with bold colors representing flavors like lemon lime, island punch and cream soda, and features contrast stitching and a gradient mid-panel.

Meanwhile, the Instapump Fury features some of the candy company’s brightest fruity flavors, from sour cherry to pink grapefruit, berry blue, lime and plum. Available for all ages, from infant through adult, the shoe retails for $130.

The Jelly Belly Club C Revenge maintains the shoe’s recognizable chalk-colored upper, but incorporates influences from flavors like caramel corn and strawberry daiquiri on the shoe’s stripes, tongue, heel and lining, and features a chocolate pudding jelly bean detail on one of the lacing rivets.

Finally, the Classic Leather Legacy rounds out the collection with some of Jelly Belly’s most traditional flavors like licorice, tutti-fruitti and bubblegum, which are represented in the shoe’s eye-catching gradient upper. Available just for adults, the shoe retails for $90.

Crocs x Hidden Valley Ranch

Fans of the ubiquitous American condiment may not have recognized their desire to show their love through footwear, but Crocs is making it possible with a new clog style.

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On Thursday, the brand launched a limited-edition version of its signature Classic Clog in a creamy off-white color way, flecked with green to mimic the herbs in Hidden Valley Ranch. The shoe even bears the brand’s logo in addition to the traditional Crocs moniker on its strap.

No Crocs drop would be complete without a side of Jibbitz. The Hidden Valley Ranch Classic Clog is decked out in decorative flair, from plastic veggies to pizza, burgers, fries, tacos and chicken nuggets.

Rapper Saweetie promotes the Crocs x Hidden Valley Ranch collab on the footwear brand's Instagram.
Rapper Saweetie promotes the Crocs x Hidden Valley Ranch collab on the footwear brand’s Instagram. Crocs

To celebrate the shoe’s debut, Crocs has tapped rapper Saweetie to promote the style through a series of social media posts. On Thursday, the footwear brand posted a photo of the artist wearing the coveted clog to its Instagram account, while Saweetie posted a video skit to her own page showing a fictionalized depiction of the shoe’s creation. Saweetie stuffs a microwave with a white Classic Clog and a bottle of Hidden Valley Ranch, and when the machine begins to spark and sputter, she removes the finished collaborative clog.

Shoppers must enter a draw for a chance to purchase the ultra-exclusive style, which is available on the brand’s e-commerce site for $69.99. Winners will be randomly selected through Monday morning at 9 a.m. EST.

Crocs previously sated fans’ penchant for tasty treats when it sent Korean rapper Me Love Me a Lot into New York Fashion Week sporting KFC-branded platform ‘Bucket Clogs’ last year just weeks before the pandemic exploded. It followed up that quirky collaboration with a pastel-drenched Peeps drop ahead of Easter.

Footwear brands have regularly tapped into food as a source of inspiration. M&Ms melted onto Champion slippers and slides in last fall’s quarantine-ready drop, while Puma courted fast-food royalty in a summertime White Castle sneaker and streetwear collaboration.

Additional reporting by Jessica Binns.