Move over, Post Malone. Crocs has unveiled its latest collaboration, and this one shows the brand’s softer side.
On Tuesday, the footwear label famous for its foam clogs and quirky collabs debuted a second collection with Indiana-based women’s accessories brand, Vera Bradley, after a successful first launch in July of last year. Known for its vibrant floral and paisley motifs and quilted handbags, the label is bringing the same whimsical style to its latest, limited-edition line with Crocs.
The Vera Bradley + Crocs collection includes a classic clog and slide, available in two different floral patterns. Signature Jibbitz charms, designed to adorn the shoes, are also sold in a three-pack for $7.99. The footwear styles will range from $29.99 to $44.99.
“The success of our first Vera Bradley + Crocs footwear collection that debuted last summer proved that both of our fans love fashion, function, and fun, making our collaboration the perfect pairing,” said Vera Bradley CEO Rob Wallstrom. “Our newest styles provide just the right combination of colorful patterns and comfort.”
Following the Tuesday launch, Wallstrom said two additional styles will be introduced on Sept. 8 to the Crocs At Work line, which is designed for workers in the healthcare, restaurant and retail industries. With added comfort features, slip resistance and easy-to-clean surfaces, the Crocs Neria Pro II clog and the Crocs Bistro Clog will be available in two new color ways for $64.99 and $54.99, respectively.
Vera Bradley + Crocs will also launch their first children’s offerings, featuring classic clogs in two floral patterns for $29.99 each. Matching children’s backpacks and lunch bags will debut alongside the footwear on Sept. 8.
Heidi Cooley, Crocs’ head of global marketing, said the footwear maker was excited to bring Vera Bradley’s “iconic designs and colors” to a new set of styles for essential workers and children. “The diverse offerings of these newest Vera Bradley + Crocs collections are sure to be a hit,” she added.
Like many brands facing the grim realities of 2020, Crocs weathered a difficult first quarter—despite a strong finish in 2019. But overall shifts in shopper appetites away from work and occasion wear toward comfortable, casual footwear has benefited the brand, which is tailor-made for practicality, in recent months.
While global revenues for the brand had declined by more than 7 percent by Q2, the brand handily beat its projected revenue, coming in at $331.5 million instead of $249.63 million, as Thomson Reuters analysts predicted.