To coincide with the launch of Dearfoams’ first slipper collection for tweens and teens, the slipper company announced a partnership with Stomp Out Bullying, a US-based anti-bullying and cyberbullying organization for children and teens. Dearfoams is donating $100,000 to the organization, and is launching the #BeComfortableYou social media campaign to advocate against bullying and encourage kids to be comfortable in their own skin.
Consumers can follow @Dearfoams and @StompOutBullying and post on Instagram, Twitter or Facebook using the #BeComfortableYou hashtag. Consumers are encouraged to share photos and stories about how they’re comfortable in their own skin and to pledge to stand up to bullying. The goal is to generate a total of 100,000 shares, comments or posts.
Dann, marketing manager, Dearfoams, said, “For more than 65 years, Dearfoams has been on a mission to make people comfortable.” She added, “With our new Young & Fun tween/teen slipper line and this partnership with Stomp Out Bullying, we want to help make young people comfortable, not only in their slippers but also in their own skin.”
Ross Ellis, founder and chief executive officer of Stomp Out Bullying, said, “Bullying and cyberbullying are social issues that have severe effects on our children, with one out of every four kids being a victim. The vision of this campaign to encourage and inspire kids to be comfortable in their own skin is taking us one step closer to eradicating bullying.”
The Young & Fun slipper line slippers with bright colors and patterns in a variety of styles, including moccasins, scuffs and booties. Retail prices start at $16 and are available online and at a variety of retailers nationwide.