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Why Deckers Sees Hoka One One Becoming a $500 Million Brand

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

With celebrity fans like Britney Spears and Reese Witherspoon, first-quarter sales that grew 69 percent over their comp and the backing of a footwear company that knows how to build a brand on hype—Hoka One One has turned into one of the footwear industry’s most compelling success stories. And in Deckers Brand’s most recent conference…

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