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Why Deckers Sees Hoka One One Becoming a $500 Million Brand

Sourcing Summit NY — Join us on Oct. 17 for the must-attend apparel supply chain conference.

With celebrity fans like Britney Spears and Reese Witherspoon, first-quarter sales that grew 69 percent over their comp and the backing of a footwear company that knows how to build a brand on hype—Hoka One One has turned into one of the footwear industry’s most compelling success stories. And in Deckers Brand’s most recent conference…

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