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Why Deckers Sees Hoka One One Becoming a $500 Million Brand

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

With celebrity fans like Britney Spears and Reese Witherspoon, first-quarter sales that grew 69 percent over their comp and the backing of a footwear company that knows how to build a brand on hype—Hoka One One has turned into one of the footwear industry’s most compelling success stories. And in Deckers Brand’s most recent conference…

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