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Dr. Scholl’s Spring Fling with Lord & Taylor

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Spring has sprung at Lord & Taylor’s Fifth Avenue location in New York City. Dr. Scholl’s launched an exclusive collection of its iconic Original Exercise sandal at the high-end department store Thursday night at a flower-filled, champagne-sipping soiree.

The line consists of two wooden heel slides in hot pink suede with a pop of white on the outsole, and in crisp and cool black and white geometric print. Both sandals retail for $98.

drscholls

Celebrity and health wellness blogger Lo Bosworth mingled with shoppers and introduced them to the entire Spring ’15 collection at the Lord & Taylor event. Bosworth, dressed in Dr Scholl’s white slip-on sneakers, shared her favorite styles and snapped selfies with guests. A Dr. Scholl’s representative hinted we might see more collaborations with Bosworth in the near future.

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