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Skechers Has a Viral TikTok Video and 400% E-Comm Growth. Coincidence?

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

In the fight for the ultra-valuable sneaker-buying cohort of 15-to-34-year-old Gen Zers and millennials, Skechers may have been handed an easy win this year in the form of a viral TikTok phenomenon viewed more than 1 billion times and counting. The song, titled “Skechers,” was originally posted by up-and-coming artist DripReport on YouTube in January and…

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