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Skechers Has a Viral TikTok Video and 400% E-Comm Growth. Coincidence?

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

In the fight for the ultra-valuable sneaker-buying cohort of 15-to-34-year-old Gen Zers and millennials, Skechers may have been handed an easy win this year in the form of a viral TikTok phenomenon viewed more than 1 billion times and counting. The song, titled “Skechers,” was originally posted by up-and-coming artist DripReport on YouTube in January and…

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