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Fila, Known for Trendy ‘Dad’ Shoes, Riffs On Outdoor Heritage in SoHo Pop-Up

Sourcing Summit NY — Join us on Oct. 17 for the must-attend apparel supply chain conference.

The summer pop-up craze is in full swing, and the latest experiential marketing play has arrived with Fila’s new line of urban-outdoor gear. The brand’s limited-edition “Explore” collection debuted last week in SoHo with a sensory sojourn through the collection’s four facets: Canyon, Mountains, Woods and Elements. The nature-inspired capsule includes shoes, clothing and accessories…

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