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Fila, Known for Trendy ‘Dad’ Shoes, Riffs On Outdoor Heritage in SoHo Pop-Up

Where are fashion’s priorities? How sustainability will fare post pandemic is just one of many open questions. Join SJ on July 15 at 11 am for a webinar on how the crisis will affect future sourcing decisions and how to better measure progress.

The summer pop-up craze is in full swing, and the latest experiential marketing play has arrived with Fila’s new line of urban-outdoor gear. The brand’s limited-edition “Explore” collection debuted last week in SoHo with a sensory sojourn through the collection’s four facets: Canyon, Mountains, Woods and Elements. The nature-inspired capsule includes shoes, clothing and accessories…

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