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Fila, Known for Trendy ‘Dad’ Shoes, Riffs On Outdoor Heritage in SoHo Pop-Up

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

The summer pop-up craze is in full swing, and the latest experiential marketing play has arrived with Fila’s new line of urban-outdoor gear. The brand’s limited-edition “Explore” collection debuted last week in SoHo with a sensory sojourn through the collection’s four facets: Canyon, Mountains, Woods and Elements. The nature-inspired capsule includes shoes, clothing and accessories…

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