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FN Platform Takeaways: Comfort Is Still King

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Comfort might be a requirement across all categories nowadays, but comfort pioneers are still paving the way for newcomers with updated lines and new product. Here are three of the most talked about comfort stories at FN Platform.

Simple Makes a Comeback
Simple, formerly a division of Deckers Brands, is back after a five year hiatus with its core range of comfort sneakers. The brand, known for its cushioned canvas and suede skate-inspired sneakers for men and women, aims to build on the booming athletic casual category with updated styles, including a women’s clog and leather boot/hi-top hybrids. According to account executive John Coalter, Simple will retain its earth-friendly ethos with recycled packaging and tags.

Anatomic and Co. Adds Women’s Flats
Brazilian made, British designed comfort brand Anatomic and Co. makes its foray into the women’s comfort category with a range of ballet flats and moccasins under the name, Moema. The classically designed shoes are kitted out with the same anatomic gel technology its category counterpart has wooed male consumers with for the last 25 years. The brand is also adding versatility to its men’s range with an inventive work-inspired boot with a zip-off shaft.

Vionic Goes to Work
Vionic is increasing its active collection to seven styles for Fall ’15, but the comfort brand also has its eyes set on tapping into the work/dress category with a new career collection. The tight collection of women’s pumps is equipped with Vionic’s breakthrough Orthaheel technology that properly aligns feet to help reduce common aches and pains. The line features retro-inspired round toes and is available in trendy materials, including wine-colored pony hair and faux snake uppers. Vionic is also keying into the ongoing Chelsea boot trend, with a sleek ankle boot poised to capture the attention of younger, comfort-minded consumers.

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