Foot Flops, a heat-moldable, orthotic and arch-supporting flip-flop sandal company, recently launched a Kickstarter campaign with a goal of raising $40,000 for manufacturing, infrastructure and design costs. The flip-flops are designed to provide superior arch-support and fit using a patent-pending Thermo-Form and HEAT technology to eliminate break-in time.
Wearers literally cook their shoes into shape by placing Foot Flops in their oven set to 200 and 250 degrees Fahrenheit for five minutes. The wearer then presses their feet into the sandals for 10 minutes and rock to evenly distribute their weight.
“We were inspired to create Foot Flops after experiencing all of the advancements made in insole technology,” said Foot Flops Co-founder Jamie Mackay, in a statement. “As avid skiers and snowboarders, we knew how comfortable heat-molded inserts are and realized the benefits they provided our feet and overall body.”
Co-founder Tom Fay added, “We want to revolutionize the flip-flop industry by bringing a durable, fashionable, heat-moldable flip flop to market. Flip-flops and sandals haven’t been significantly redesigned for comfort since the Greeks created them. We are bringing modern innovations and materials to this classic invention.”
The fundraising campaign offers Foot Flops starting at $30 a pair, while the highest reward package features a resort vacation for two in Jackson Hole, the company’s home base. For every purchase, Foot Flops will donate a pair of its shoes to the nonprofit, Walk Tall Foundation.