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This Startup Could Radically Change Footwear Fit With Quarter Sizes

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While the mainstream sneaker market obsesses over the next drop and co-branded collaboration, a Silicon Valley startup is taking a stab at making the quintessential everyday kick, and in the process, rethinking how shoes are sized. Founded by husband and wife duo Waqas and Sidra Ali, Atoms focuses on back-to-basic lace-up sneakers with an emphasis…

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