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This Startup Could Radically Change Footwear Fit With Quarter Sizes

Nordstrom, Greats, Target, Macy’s, Alibaba, Bonobos, Rhone, Spanx and more will be at Sourcing Summit NY Oct 17. Don't miss it.

While the mainstream sneaker market obsesses over the next drop and co-branded collaboration, a Silicon Valley startup is taking a stab at making the quintessential everyday kick, and in the process, rethinking how shoes are sized. Founded by husband and wife duo Waqas and Sidra Ali, Atoms focuses on back-to-basic lace-up sneakers with an emphasis…

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