Spanish shoe brand Igor recreates the cool, calm waters and vibrant beach culture of its native country in its line of jelly footwear. Since 1974, the brand has produced color-soaked, whimsical footwear for children. It expanded into women’s shoes in 2013 with sleek versions of what was once considered a novelty category. And like other international jelly brands, including Portugal’s Lemon Jelly and Brazil’s Melissa, Igor has its mind set on growing in the U.S. market.
Since 2013, Igor has been on a trajectory of growth in the U.S., which the company’s Head of Communications Rocio Lloret Pajares says is due to the development of a strong new sales team. She said the U.S. is a relatively new market, but its size and potential makes it of key importance.
In the U.S., Igor’s children’s line, available in U.S. sizes 1.5 to 6.5, has moved the fastest, selling in Nordstrom, Tip Top Shoes and DNA Footwear. The line takes familiar silhouettes, like fisherman sandals, sporty closed-toe sandals and Birkenstock-inspired slides, and pairs it with the brand’s signature translucent PVC uppers in bright and cheery colors. The shoes manage to feel current with minimal embellishments, while simultaneously being fun due to the nature of the materials.
For women, Igor offers traditional caged-toe jellies, slingback flats and multi-strap sandals, popped with two-tone colorways. Color remains a key theme, and for Spring ’16 the brand is playing with unique combinations, including contrasting color and printed insoles.
The brand’s jelly sandals and shoes are bestsellers in Spain, but Pajares said the U.S. presents a chance for Igor to expand its product styles. In particular, the company wants to capitalize on the U.S.’s four seasons with rain boots.
Pajares believes that international markets are drawn to Igor because of the European tradition of shoe production; the brand is designed and made in Spain. She said, “Even though our product is not traditional shoe, we are in a market of plenty of shoe makers that make us compete to be the best.”