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Dr. Scholl’s Teams With Ganni for ‘Most Responsible’ Collab Yet

Dr. Scholl’s Shoes is teaming with Ganni to release a collection of wood sandals, Caleres announced Wednesday.

The five styles each sport a unique print drawing on the Danish brand’s signature florals and checks. The $215 sandals will also feature classic Ganni smiley and hearts iconography and a “retro ‘60s-inspired color palette,” it said.

The new iteration of Dr. Scholl’s heritage clog will be the brand’s “most responsible” collaboration to date, according to its parent company, Caleres. Handmade in Italy, the sandals’ fabric is 100 percent certified organic cotton, the lining consists of 51 percent post-consumer recycled polyester and the sole is made of manmade rubber and Forest Stewardship Council-certified wood.

For the first time, Dr. Scholl’s Shoes will use supply chain traceability technology from the software company Provenance to disclose details about suppliers, the origin of the products and the impact of the materials. Though Caleres said the information will be available on both brands’ websites, it does not appear to be included anywhere on the Dr. Scholl’s Shoes’ product page.

“Dr. Scholl’s Shoes has a passion for creating shoes that look good, feel good, and do good—from using more environmentally preferred materials and reducing packaging, to partnering with Trees for the Future to donate trees,” Andee Burton, senior sustainability manager for Caleres, said in a statement. “With this Ganni collaboration, we’re excited to take our efforts in responsibility a step further by providing more traceability in our supply chain.”

Ganni has been on its own sustainability journey as well. In the responsibility report it published in March, Ganni claimed that it was a year ahead of schedule on its 2023 sustainability goals. By the end of 2021, it said it had already achieved 30 of its 44 “Gameplan” goals. Its focus for 2022—the company said it was confident it will achieve its final 14 goals this year—will center on climate action, circularity and supply chain accountability, founder Nicolaj Reffstrup said.