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Geox Debuts Sustainable Collection

Geox is telling a new sustainability story for Spring ’17, right down the recycled boxes the shoes are packaged in.

The premise for New:Do was to create a “carefully considered” shoe-making process that required minimal materials and components. The shoes’ patterns were designed to create the least amount of waste possible.

The New:Do collection was on display at FFANY. Men’s and women’s styles include lace-ups made with ultra-soft ecological leathers and natural latex outsoles. Color options for men include gray, brown and yellow; women’s include sand, turquoise, coral and yellow. The complete New:Do line is packaged in recycled boxes and paper.

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In recent seasons, the Italian breathable shoe brand has been amplifying its presence in the U.S. market, promoting its popular Nebula range of footwear that ensures breathability for the entire foot.

New:Do complements the rest of Geox’s Spring ’17 line, which is chock-full of colorful retro runners, athleisure styles accented with elastic straps and sporty oxfords and brogues for women.