Italian footwear and apparel manufacturer Geox signed a major distribution agreement with Pou Sheng International, of the leading retailers in China in the lifestyle and sportswear market.
The agreement includes the exclusive distribution of Geox adult collections in China and the opening of 350 new stores in the first five years, both monobrand and shop-in-shop in high end footwear specialist retailers, shopping mall and department stores.
“I am very satisfied with this strategic agreement aimed at developing properly our brand distribution in China where, in our directly operated stores in Shanghai and Beijing, Geox has already demonstrated to have strong potential,” said Mario Moretti Polegato, chairman and founder of Geox in a release.
“I believe the partnership with Pou Sheng is extremely relevant as it merges the Geox mission of improving everyday life of our endorsers, through our breathable innovations, with a partner whose enlightened mission is providing services and products that promote high quality of living and healthy lives and whose goal is to be the customers number one choice and the brand’s best partner in China through the strongest and most innovative multichannel retail network,” Moretti added.