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Why Hanes Sued Keds Over ‘Champion’ Trademark

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

Hanesbrands Inc. is filing a lawsuit against Keds in Massachusetts federal court, claiming that the footwear company infringed on its trademark and breached a licensing agreement between the two companies for Champion-branded shoes. Hanesbrands, which has owned the Champion brand since 2006, shares the company’s trademark with Keds in the U.S., Puerto Rico and Canada…

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