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Why Hanes Sued Keds Over ‘Champion’ Trademark

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Hanesbrands Inc. is filing a lawsuit against Keds in Massachusetts federal court, claiming that the footwear company infringed on its trademark and breached a licensing agreement between the two companies for Champion-branded shoes. Hanesbrands, which has owned the Champion brand since 2006, shares the company’s trademark with Keds in the U.S., Puerto Rico and Canada…

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